The wood interests, like all industries, looks for avenues to position themselves with specifiers. This past decade, they saw some
successes in building codes as they eroded “artificial” barriers to the use of wood products through the use of fire suppression systems.
They also saw an opportunity to align economic interests of cities faced with economic challenges with the growing awareness of climate change and the emergent concern with the carbon footprint of green building projects. This session will review the historic perspective of the growing movement to use wood over other building materials, the complex relationship between green certifications and local politics, and the competitive drive for market share among all industries.
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